digital marketing vs traditional marketing

Know the difference between digital marketing vs traditional marketing: Which is the best marketing strategy to skyrocket your conversion

Introduction:

Hey, Are you a Marketing Folk? Are  You Passionate about Market research, customer acquisition, business, and marketing world whether it's traditional or digital if yes leave a comment below,

 yes, I m passionate about Marketing,

Sometimes You Thinking That What is digital Marketing? Where this term comes from? is it the same as Old marketing Techniques(traditional marketing).
How different both are?

And Many More Questions Like:

Which one is the best For My business?

Which will give Me Best ROI(Return on investment)?

Which one is Cost-effective?

How They Actually Work?

And Mainly What the difference between both of them?

I will clear all Your doubts related to this and also tell you that Which is super effective For Your Business!


Note- If You are a digital Marketing Student and You looking to make Your Carrier in digital Marketing then I strongly recommending  You read this full article it will help You in Your digital Marketing Carrier as Well As in Job interview.

So let's get started

Marketing:

before we dive into those broad categories. First, let's discuss what is Marketing? in short! (it's very important for those who are totally starting with a scratch in this field) 

As a Customer, we used Lot's Of Products and service in our daily life and encountered by the brand with an advertisement for their product or service. Brands using different channels to market their products or service.
so that Consumers should start buying their Product.

Marketing Is All About educating and aware of your Product to the consumer.
Marketing definition is changing from time to time.

in My opinion, Marketing is offering your product and service in the market better than your competitor.

in simple words, companies telling their targeted customers about their product and service benefits-specification, price and why only this product or service can solve your problem in a better way! 

Note that Marketing and sales are both different things!

here are the most common Factors Comes In Marketing:

1.Product/Service.

2.Targeted Customer.

3.Price.

4.Competitor.

5.Right  Marketing Channel.

6.Right Marketing Strategy.

it's a small overview of Marketing.

Now let's Jump into Topic digital marketing vs traditional marketing

The First era Of marketing was started With traditional Marketing.

Traditional Marketing:
 We are a lot More Familiar with this From Our childhood. Our society is experienced this From Past decades. Companies and brands do their Marketing in Physical Way. 

Usually, Companies reach their customers to advertise their products and try to Pitch them to buy that Product. For Awareness, they give pamphlets, offer cards, visiting cards, product catalog, They used Big hoarding on the roadside. Many More things. Companies make offline marketing Campaigns in the colonies, society to get customers.

 Mostly In Traditional Marketing Consumers and companies interact Face to Face. Companies hired Marketing excitive as well to go door to door of Peoples home For Marketing.

 Here are examples of Types of Physical Marketing(Traditional Marketing).

Types Of Traditional Marketing:

Hoarding

We mostly see Hoardings on the roadside. Companies using these to promote their offer, and brand.

Physical pamphlet 

Marketing agents give offer templates to their customer to aware them about companies' products and services. If someone shows interest in that particular product agent will try to sell that product.

Offer/coupon Card

Sometimes companies give some coupon codes for shopping From their store. This is also Part of Traditional Marketing. usually, it comes on occasions and festivals!

Offline Campaigns

I am sure You saw Aquagard Companies campaigns on the road they trying to market their water Purifiers. They also Collect people's Phone numbers, names, email etc..Its a part of Traditional Marketing.

Television Advertising

it's the still effective way to do For Marketing.TVs are in every home old age people even teenage guys love to see television, there is a big Market share Of TV still, That's why companies used it For Marketing. And it's also Part Of traditional Marketing as well. Nowadays OTT platforms like NETFLIX, Amazon Web series, Hot star transforming Indians TV market to their own Platform and it's a part of digital marketing.

Newspaper Advertising

If you are a Newspaper guy who use to read it daily, it's the very oldest way Of Marketing.in India Newspaper was invented in 1780 from that time company.

0using this method to promote their brand and Product. In every newspaper, there are Offers of companies. still, it's using For Marketing in current days. 

Radio Advertising

.

Door to door Marketing

               

Do you remember those days when Amway agents use to visit our home to market their product? Comment below, usually marketing agents comes to our home and they give us pamphlets and they try to pitch us to buy that product.

it's a Pure traditional Marketing strategy.

There are a lot of things, but I mentioned some of the main ways of Traditional Marketing.

List:

Hoarding

Physical pamphlet 

Offer/coupon Card

Offline Campaigns

Television Advertising

Newspaper Advertising

Radio Advertising

Door to door Marketing

Most Of these are still evergreen way Of marketing in current days.

like:

Hoarding. (it converts light board hoarding)

Television Advertising

Newspaper Advertising

For some companies and brands, it's still an effective way of marketing.

those brands are mostly Old.

I hope You understand it well.

Let's jump into Digital Marketing

Digital Marketing:

 This word is Making Fascinate Us, What do you think what is digital Marketing?

let's understand:

The digital marketing concept comes from Marketing. but word which is Make it Awesome that Is DIGITAL. Worlds Half of the population on the internet, especially Economicstimes reports say in India over 627 million Peoples are using the internet in 2019. 

Note- Your Targeted customers are also in those 627 million people.

Internet is the most popular thing nowadays in society, old age people to 10-year Childs all are active on the internet. Imagine how big it is for your business.

And the X-Factor is Everyone can Afford the Internet in India Because Of JIO.

in India, the internet is very cheap people used it 12-14 hours a day. They always searching for something new.

Indias Mobile Market Is very competitive nowadays, these brands making easy to buy Features Smartphone, every guy has a mobile phone-in hand whether he or she is from a village or city.

That's why brands and companies using digital marketing. And it's an upgraded version of Marketing which has lots of features and advance things to implement in Marketing.

basically in digital marketing, we can market our Products and services using the Internet and electronic devices through Various Ways 

Here's are the types of digital Marketing:

1.Search Engine Marketing/Pay-per-click Advertising (SEM).

in short:
Search engine marketing is used to Advertise/Aware and Promote Any Product or Service using the Search engine.

ex- If You want to shop Hoodie then you will probably go to the
Google and search term "hoodie". Google will show you lots of results in SERP(search engine result Page).

in that SERP Google will show You AD and also sponsored for shopping in 1st page in some case 2,3 just like this:

As we Can see google show sponsored ads by brands. If peoples will like their Products then he or she will buy this. That's how search engine Marketing works.

brands target this keyword "hoodie" to showcase their products to their customers who have the interest to buy a hoodie.

it's overall definition to understand SEM.

2.Search Engine Marketing(SEO).

Search engine optimization(SEO). It all about optimizing your website/page for search engines like google, bing, yahoo, etc..  When we search something in google, google show us lots of result in SERP, From 1st page to 10th but why A particular website comes 1st? because of SEO. Basically, that site did SEO to hit 1st page on SERP.

in this case, we searched "digital marketing" as we can see there is neilpatel.com which is ranked on the First page in 1st position why?
because they properly did SEO for their Website/page.

What search engine optimization Can do for Your business:

it's will give huge organic traffic to your website whether it's an e-commerce store or niche website, blog.

And obviously, You will get customers from SEO as well.

3.Social Media Marketing(SMM).

More than 3.5 billion People using Social Media Around the World, Which is Half Population. People's daily posts something New about their Personal And professional life. A man and Woman use Social media 14 hours in a day.

Here are some of the platforms where people are active!

Social media platforms like:

1. YouTube
2. Facebook
3. Instagram
4. Twitter
5. LinkedIn
6. Tumblr
7. Snapchat
8. Tiktok
9. Pinterest
10. Quora
11. And a lot more.

It's getting easier for brands to reach their potential customers because of social media.

Social media marketing popular among digital marketing why?

Here are some reasons:

These social media platforms collect user data to manipulate them in their advertising. They have algorithms, Al and machine learning to collect Microdata from users like:

1. Interest 
2. Behavior
3. Like 
4. Dislike
5. Profession
6. Personal
7. Relationship
8. Geographic data.
9. Your day to day life

All most everything.

That's why brands are more actively engaged in social media marketing.

They can target their targeted customers without any barrier.

Ex- if I selling something that related to digital marketing, then I will select interest and profession in Ads who have an interest in digital marketing.

Which is Made targeting Very detailed.

Let's See An Practical Example-

As you can see in this picture there is A AD From Tiktok on Facebook.
Guess What? I got this Ad from my own Fb account. Tiktok targets me because I m from the digital Marketing Field, And they running their AD to use Tiktok Ads For business. Because Facebook knows that I m the guy who works in that particular field that's what I want to explain to You.

That's How Actually Social Media Ads are Working.

4.Video Marketing.

Videos is the Most Popular Thing Nowadays. People More Likely to Watch YouTube Video rather than Just reading texts.

YouTube reports that roughly 2 billion People are Using YouTube, Wait for what 2 billion guys that Number is Huge.

Not YouTube there is other Streaming Platform as well Known as OTT Platforms like Netflix, Amazon Prime, Hotstar but this one is Paid ones Out there.

Guys, I think that Video is the Most Efficient Way to reach Your Potential Customer. What You think Comment bellow!

When it comes to video It's obvious Your Marketing Will be Very detailing because You will be able To Cover Your All Your Key terms like Spec and another thing As Well.

5.Content Marketing.

Content Marketing Is Something that Brands Love to do Whether it's in video format, Text or anything else.

In content marketing, brands Create Value or Solve Problems into their Customer life Using their Own Content. And With that, They Pitch to buy their Own Product Or Service.

For eg;

If you actively looking to Buy Plot in Your area. You also Wanting the best trustable real estate Company With the best deal.

With this intent probably You will search "best property dealer Near Me"

real estate Company Can write a blog or Making a video about "How To Choose a great Property with the Best Price".

If you can reach Your Content to them  Probably they like Your Content(if You solve their Problem) and they will fill Good About Your Company and Try to reach You to help them to buy their dream property.

6.Email Marketing.

7.influence marketing.

8.Affiliate Marketing.

9.Mobile Advertising.

10.Viral Marketing.

Let's  QUICK COMPARE

Digital Marketing Vs Traditional Marketing

We will Compare Marketing Core Factors Which is the main reason behind the success of Marketing Campaigns :

• Cost
• STP(segmentation, Targeting, Positioning)
• Barriers
• Control Over Campaigns/managing
• Customer Acquisition
• Retargeting/Re-Marketing

COST

Cost is Something that affects on Your Marketing Campaign, More You make Cost-efficient strategy more Chance you will get better ROI. If you compare the cost between traditional vs digital Marketing The Number Will Come Insane

Let's Understand It how

hoarding is the Most Common thing used in the Market still, Which Comes In Old Marketing Strategy.

Let's say You Use roadside Hoarding/board For Your advertisement, eg; it will cost you around 1 lakh (it's a probably basic and starting cost) For 2 Month it's up to go 1 lakh to 3 lakh depending on various Factor Like Space, Location, duration, and Many More Things. Which is a huge budget right?

but in digital Marketing, You can start With Facebook Ad as Much as Low budget like 100 rs. With better efficient Targeting. - What is it?

There is No data about Your hoarding advertisement like:

how Many People saw Your hoarding?

How many Of them actual Your targeted Customer?

How many Of them converted through it?

is Your target Customer taken any action after Your Advertisement shown to them?

After all Of this, You have to pay for installing and Maintenance Cost to labors.
For me, it's totally Non-convenient.

There is also More way Of less Cost Marketing In traditional Marketing but that is not effective as well.


diffidently digital marketing wins The Cost section.

Because it's Cheaper and Also Cost-effective.

Con of hoarding is there is More Chance Of damage Your hoarding due to Heavy Rain/wind and dust.

STP-(segmentation, Targeting, Positioning)

You Probably thinking What's these terminologies are? Let's break it down One by one.

Segmentation- Who are your targeted customers? Listen to everyone who is not supposed to buy your Product. All have different choices. You cant sell A Lipstick to Men because it's only made For Women. it's a funny example ;) but it's true.

Just like that, You need to find out, Who is Your targeted customer actually needs Your Product. They are Maybe Men or Women, boy or girl, any other else.

Targeting- This defines How and What Marketing Channel You use to target your customers. to simplify this let's understand it with an example.

Let's say You are selling a fashion Product that For ages 18-25. What do you think Which social media(marketing channel) Platform will give You max sales? Obviously Facebook, Instagram because Most Of the teenage guys active on these social media sites. it's important to choose the right marketing platform based on your Product and customer.

Positioning- This is all about How You build a strong, actionable, reasonable and saleable statement for your brand On your customer mind. Your customer should clear reason to buy Your Product.

 Let's Understand this

For this, I will take an example of Thumps Up

What do you think What's the Positioning statement Of Thums Up?

Taste the thunder

You probably thinking,

How and Why?
out of 100, 90% Thumps up customers are age under between 16-28, this group peoples love adventure, risk, and other dare things. That's why Thumps up use tag line "Taste the Thunder" this title clearly represent the brand. And their customers also loved them.

Thumps do their positioning using the brand tagline, but in your case, that might be, best, trustable, affordable, unique, better than the competitor, unique or anything else.


I hope You understand what is STP!
Now let's dive into which  Marketing strategy give You efficient STP

If we look into traditional Marketing this event can't Possible, but in some cases, it might be, not much clearly.  But You can segment Your Customer through Digital Marketing HOW?

an example is Just Simple Facebook ads there are Lots Of option to Categorize Your Customer

like: 

Gender- You can target Males or females as per your needs.

Age- You can target a specific age group of people for example if Your product is something that made for 18-25 years child then You can select that particular age in facebook AD.

location- If you doing a local business then you can choose a particular location around 10 k.m or above.


Barriers:

Guys think that if you can Market Your Product in the USA from India, How Awesome is this right? but it mostly Possible in the service sector, like If you selling that related Virtually eg; online courses or software.

There is No barrier to reach your Potential Customer, it's no matter where they are in the World. it's Only possible through digital Marketing.

On the other hand, You can't do this using Traditional Marketing. Only you will be able to cover some of the areas, it's also very costly. You have to pay for travel, food and other things. Which makes it harder for Your Marketing Budget.

You can directly pitch your customers through different types of social Media Ads, like Facebook ads, YouTube ads, Google Ads Just one thing You need to do that is set Your geographic Location, where you want to target. it just that simple.

Control Over Campaigns/managing:

You are everything of your Marketing Campaign, You can A/B test, research, delete, rearrange Your Ads from any time and anywhere. If you are thinking that this ad's not working you can A/B test it With different ad units.

What is A/B testing

this is all about testing 2 different Ads in the same category. if you will do this you will know which types of ads are performing better in terms of better RoI, high impression, high conversion eye-catching and lot More. You cant do this with traditional marketing.

You have full control over your ads if your ad will not preforming better and you thinking that this ad will gonna Not work You can delete it, and save lots Of Money.

on the other hand, You can't do this With traditional Marketing. If you printed 500 pamphlets You have to distribute it to Your Customer, if you were unable to do this you cant' return that Pamphlets to Shopkeeper who Printed Your Pamphlets. You have to bear that loss. It's really a bad thing.

Fast and Cheap Low-cost Acquisition:


If You are a marketer or a business, You have to focus CPA( Cost Per Acquisition). What's Actually it is?


This is defined How much Cost it takes to acquire A New customer? If You Spending lots Of Money in terms of more than your Budget and Profit to Aquire single Customer then it's big trouble.

Golden statement

Crack Your CPA increase Your Conversion.

In Traditional Marketing, You Can't track Your right CPA. For example, If you use hoarding to Advertise Your product, You can't know how many of my Customers Convert through that Hoarding, also that Hoarding Will Cost You lot.

Digital Marketing is King In Your CPA game. It will Convert More than your expectations. Talking about my experience I did A Facebook Campaign For real estate Company to sell their duplexes Cost 44 lakhs, they spend 20K in ads and guess what we received 50+ quality leads. 23 of them are Came positive. 11 of them Who actually buys the Duplex.This How You will track Your CPA. The Price or Product May be very High in Price or Low, digital Marketing Will give You a Cheap Customer Acquisition experience.

Re-targeting/Re-Marketing:

Retargeting/remarketing is something that businesses are always struggling to do. What actually it Is?

remarketing is used to target your existing customer, because of this You able to create recurring revenue for your product/service.
If I bought your product today, you will try to sell Me again or you saw my product and don't take action further to buy that product/service, I can retarget and advertise you to buy that product/service.

What do you think about how I m able to do this?

Well if we talk about traditional marketing, if you want to retarget/remarketing then you may be trying Telle Call, SMS, and other things which come in old strategies. 

But through digital Marketing You able to target them using Facebook, google retargeting Ads. You don't have to do lots of work to this, just Put Fb pixel, google code and start retargeting Your customer on the web.

If someone visited your website and saw your products or article Whatever and leave if you use track code then your ad Will show to them in other websites and social media sites as well, if he or she will really want to buy then will click on your ad Again he or she will land on your website.


That's it you need to understand between Digital Marketing vs Traditional Marketing.


Conclusion:

Which is Best For You?

it's according to your Business, in some business traditional Marketing Will Work but digital Marketing Doesn't.

But I will go with digital marketing because it's easy, cost-effective and efficient as well.